{"product_id":"whitening-and-cleansing-milk-niacinamide-brightening-facial-cleanser","title":"Whitening and Cleansing Milk – Niacinamide Brightening Facial Cleanser","description":"\u003cstyle\u003e.wc*{box-sizing:border-box;font-family:Georgia,serif}.wc{background:transparent;max-width:800px;margin:0 auto;padding:0}.wc-section{padding:32px 0}.wc-label{display:inline-block;font-size:11px;font-weight:700;letter-spacing:2.5px;text-transform:uppercase;color:#1A4A3A;margin-bottom:10px}.wc-section h2{font-size:22px;margin:0 0 12px;line-height:1.35;font-weight:700;color:#0A0A14}.wc-section p{font-size:14px;line-height:1.85;margin:0 0 10px;color:#1A1A28}.wc-pain-quote{border-left:3px solid #1A4A3A;padding:10px 18px;font-style:italic;font-size:15px;margin-bottom:18px;color:#001A0A}.wc-grid{display:flex;flex-wrap:wrap;gap:14px;margin-top:16px}.wc-card{flex:1 1 calc(50% - 7px);min-width:140px;border:1.5px solid #1A4A3A;border-radius:10px;padding:16px 14px;text-align:center;background:#EEF6F2}.wc-card .wc-icon{font-size:20px;margin-bottom:8px}.wc-card strong{display:block;font-size:13px;margin-bottom:4px;color:#0A0A14}.wc-card span{font-size:12px;color:#1A1A28;line-height:1.5;display:block}.wc img,.wc-section img{display:block!important;width:100%!important;max-width:100%!important;height:auto!important;border-radius:10px;margin:16px 0}.wc-steps{counter-reset:step;list-style:none;padding:0;margin:16px 0 0}.wc-steps li{counter-increment:step;display:flex;align-items:flex-start;gap:14px;margin-bottom:14px;font-size:14px;line-height:1.65;color:#1A1A28}.wc-steps li::before{content:counter(step);flex-shrink:0;width:28px;height:28px;border:2px solid #1A4A3A;color:#1A4A3A;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:13px}.wc-table{width:100%;border-collapse:collapse;font-size:13px;margin-top:16px;border:1.5px solid #0A0A14}.wc-table th{background-color:#1A4A3A;color:#fff;padding:11px 12px;text-align:left;font-weight:700;font-size:11px;letter-spacing:1px;text-transform:uppercase;border-right:1.5px solid #3A6A5A}.wc-table th:last-child{border-right:none}.wc-table td{padding:10px 12px;border-bottom:1px solid #B0D4C8;border-right:1.5px solid #B0D4C8;color:#1A1A28}.wc-table td:last-child{border-right:none}.wc-table tr:last-child td{border-bottom:none}.wc-table td strong{color:#000}.wc-note-box{background:#EEF6F2;border:1.5px solid #1A4A3A;border-radius:10px;padding:16px 18px;margin-top:16px;font-size:13px;color:#1A1A28;line-height:1.75}.wc-note-box strong{color:#0A0A14}.wc-ingr-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:16px}.wc-ingr{flex:1 1 calc(50% - 6px);min-width:140px;background:#EEF6F2;border-radius:10px;padding:14px 12px;border:1.5px solid #1A4A3A}.wc-ingr strong{display:block;font-size:13px;color:#0A0A14;margin-bottom:4px}.wc-ingr span{font-size:12px;color:#1A1A28;line-height:1.5;display:block}.wc-layer-row{display:flex;flex-wrap:wrap;gap:0;margin-top:16px;border:1.5px solid #1A4A3A;border-radius:10px;overflow:hidden}.wc-layer{flex:1 1 calc(25%);min-width:100px;padding:20px 12px;text-align:center;background:#EEF6F2;border-right:1.5px solid #1A4A3A}.wc-layer:last-child{border-right:none}.wc-layer:nth-child(even){background:#E4F0EA}.wc-layer .wc-icon{font-size:22px;display:block;margin-bottom:8px}.wc-layer strong{display:block;font-size:12px;color:#0A0A14;margin-bottom:4px}.wc-layer span{font-size:11px;color:#1A1A28;line-height:1.4;display:block}.wc-qa-item summary{cursor:pointer;padding:14px 2px;font-weight:700;font-size:14px;list-style:none;display:flex;justify-content:space-between;align-items:center;color:#0A0A14;border-bottom:1px solid #B0D4C8}.wc-qa-item summary::-webkit-details-marker{display:none}.wc-qa-item summary::after{content:'+';font-size:20px;color:#1A4A3A;font-weight:300}.wc-qa-item[open] summary::after{content:'-'}.wc-qa-item p{font-size:13px;line-height:1.75;padding:12px 2px 16px;margin:0;color:#1A1A28}.wc-review{padding:18px 0;border-bottom:1px solid #B0D4C8}.wc-review:last-child{border-bottom:none}.wc-stars{color:#1A4A3A;font-size:15px;margin-bottom:6px}.wc-reviewer{font-weight:700;font-size:13px;margin-bottom:6px;color:#0A0A14}.wc-reviewer span{font-weight:400;color:#1A1A28;font-size:12px;margin-left:6px}.wc-review p{font-size:13px;line-height:1.65;margin:0;color:#1A1A28;border-bottom:none;padding:0}.wc-trust-grid{display:flex;flex-wrap:wrap;gap:12px;margin-top:16px}.wc-badge{flex:1 1 calc(33% - 8px);min-width:100px;border:1.5px solid #1A4A3A;border-radius:10px;padding:14px 10px;text-align:center;font-size:12px;color:#1A1A28;background:#EEF6F2}.wc-badge .wc-icon{font-size:22px;display:block;margin-bottom:6px}.wc-badge strong{display:block;font-size:12px;margin-bottom:2px;color:#0A0A14}@media(max-width:480px){.wc-card{flex:1 1 100%}.wc-ingr{flex:1 1 100%}.wc-layer{flex:1 1 calc(50%);border-bottom:1.5px solid #1A4A3A}.wc-layer:nth-child(3),.wc-layer:nth-child(4){border-bottom:none}.wc-badge{flex:1 1 calc(50% - 6px)}.wc-section h2{font-size:18px}}\u003c\/style\u003e\n\u003cdiv class=\"wc\"\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003eThe Problem\u003c\/span\u003e\n\u003cdiv class=\"wc-pain-quote\"\u003e“Dull, tired skin that lacks radiance. Dark spots and uneven tone that won’t fade. A cleanser that strips moisture and leaves skin tight and dry. Clogged pores that make skin look rough and congested. You want a cleanser that does more — one that brightens, hydrates, soothes, and protects while it cleans.”\u003c\/div\u003e\n\u003ch2\u003eWhitening \u0026amp; Cleansing Milk. Niacinamide Brightening Facial Cleanser. Glycerin Deep Hydration. Aloe Vera Soothing. Dense Foam Deep Cleansing. Protective Barrier Against Pollutants. Gentle for All Skin Types. 100g.\u003c\/h2\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eWhitening and Cleansing Milk\u003c\/strong\u003e — a brightening facial cleanser formulated with Niacinamide, Glycerin, and Aloe Vera Extract for a comprehensive cleansing experience that goes beyond surface cleaning. Niacinamide evens skin tone and improves brightness and transparency. Glycerin maintains moisture and prevents tightness after cleansing. Aloe Vera Extract soothes and calms sensitive skin. Dense, rich foam deep cleanses pores, removes dirt and excess oil, and balances the skin’s water and oil levels. Forms a protective layer that isolates external pollutants and supports a healthier skin barrier. Gentle enough for twice-daily use. Suitable for all skin types including sensitive, dry, oily, and combination skin. 100g \/ 3.53 oz.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #1a4a3a;\"\u003e✨ Niacinamide Brightening  ·  💧 Glycerin Deep Hydration  ·  🌿 Aloe Vera Soothing  ·  🧴 Dense Foam Deep Cleansing  ·  🧖♀️ Suitable for All Skin Types\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/3952\/0643\/files\/DM_20260827095224_001.png?v=1787815405\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003e4 Key Ingredients\u003c\/span\u003e\n\u003ch2\u003e🌿 Niacinamide + Glycerin + Aloe Vera + Dense Foam. A Cleanser That Does More.\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/3952\/0643\/files\/DM_20260827095236_001.jpg\" alt=\"Key ingredients niacinamide glycerin aloe vera dense foam\"\u003e\n\u003cdiv class=\"wc-layer-row\"\u003e\n\u003cdiv class=\"wc-layer\"\u003e\n\u003cspan class=\"wc-icon\"\u003e✨\u003c\/span\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e\u003cspan\u003eEvens tone — brightens — reduces dark spots — improves transparency\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-layer\"\u003e\n\u003cspan class=\"wc-icon\"\u003e💧\u003c\/span\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003e\u003cspan\u003eMaintains moisture — no tightness — soft and hydrated — comfortable feel\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-layer\"\u003e\n\u003cspan class=\"wc-icon\"\u003e🌿\u003c\/span\u003e\u003cstrong\u003eAloe Vera\u003c\/strong\u003e\u003cspan\u003eSoothes \u0026amp; calms — reduces irritation — gentle on sensitive skin\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-layer\"\u003e\n\u003cspan class=\"wc-icon\"\u003e🧴\u003c\/span\u003e\u003cstrong\u003eDense Foam\u003c\/strong\u003e\u003cspan\u003eDeep cleanses pores — removes dirt \u0026amp; oil — no tightness or dryness\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-note-box\"\u003e\n\u003cstrong\u003e💡 Why These 4 Ingredients Work Together:\u003c\/strong\u003e Most cleansers only clean — they remove dirt and oil but leave skin feeling stripped, tight, and dull. The Whitening and Cleansing Milk is formulated with a synergistic blend of 4 key actives that work together to deliver a complete cleansing experience: \u003cbr\u003e— \u003cstrong\u003eNiacinamide\u003c\/strong\u003e addresses the root cause of dullness and uneven tone — inhibiting melanin transfer and brightening the complexion with every wash. \u003cbr\u003e— \u003cstrong\u003eGlycerin\u003c\/strong\u003e counteracts the drying effect of cleansing — maintaining the skin’s moisture balance so skin feels soft and hydrated, not tight or dry. \u003cbr\u003e— \u003cstrong\u003eAloe Vera Extract\u003c\/strong\u003e soothes any irritation caused by cleansing — making the formula gentle enough for sensitive skin and twice-daily use. \u003cbr\u003e— \u003cstrong\u003eDense foam\u003c\/strong\u003e delivers thorough, deep cleansing without the harshness of stripping cleansers — removing dirt, oil, and impurities while respecting the skin barrier. \u003cbr\u003eThe result: clean, bright, hydrated, and soothed skin after every wash.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003eKey Ingredients Deep Dive\u003c\/span\u003e\n\u003ch2\u003e🧬 The Science Behind Glowing, Translucent Skin. Every Wash.\u003c\/h2\u003e\n\u003cdiv class=\"wc-ingr-row\"\u003e\n\u003cdiv class=\"wc-ingr\"\u003e\n\u003cstrong\u003e✨ Niacinamide (Vitamin B3)\u003c\/strong\u003e\u003cspan\u003eNiacinamide is one of the most clinically studied brightening actives in skincare. It works by inhibiting the transfer of melanin (the pigment responsible for dark spots and uneven tone) from melanocytes to skin cells — gradually reducing the appearance of dark spots, hyperpigmentation, and dullness with consistent use. In a cleanser, Niacinamide delivers a daily dose of brightening care with every wash — supporting a more even, radiant, and translucent complexion over time.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-ingr\"\u003e\n\u003cstrong\u003e💧 Glycerin (Humectant)\u003c\/strong\u003e\u003cspan\u003eGlycerin is a powerful humectant — it attracts and binds water molecules to the skin, helping the skin maintain its natural moisture balance during and after cleansing. Most cleansers disrupt the skin’s moisture barrier, leaving skin feeling tight, dry, or uncomfortable. Glycerin counteracts this by replenishing moisture as the cleanser works — so skin feels soft, hydrated, and comfortable immediately after rinsing, with no tightness or dryness.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-ingr\"\u003e\n\u003cstrong\u003e🌿 Aloe Vera Extract\u003c\/strong\u003e\u003cspan\u003eAloe Vera Extract is a well-known botanical soothing active with anti-inflammatory and calming properties. In a cleanser, it reduces any irritation or redness caused by the cleansing process — making the formula gentle and comfortable for sensitive, reactive, or easily irritated skin. Aloe Vera also supports the skin’s natural healing process and helps maintain the skin barrier — working synergistically with Glycerin for comprehensive soothing and hydrating care.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-ingr\"\u003e\n\u003cstrong\u003e🧴 Dense Foam Formula\u003c\/strong\u003e\u003cspan\u003eThe dense, rich foam is engineered to deliver thorough deep cleansing without the harshness of stripping cleansers. The creamy lather surrounds and lifts dirt, excess oil, makeup residue, and environmental pollutants from the pores — removing impurities effectively while respecting the skin’s natural barrier. The result is clean, refreshed skin with balanced oil and moisture levels — no tightness, no dryness, no over-stripping — just fresh, clean skin ready for the next step in your routine.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003e5 Key Benefits\u003c\/span\u003e\n\u003ch2\u003e✨ Brighten. Hydrate. Soothe. Deep Cleanse. Protect. All in One Wash.\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/3952\/0643\/files\/DM_20260827095239_001.jpg\" alt=\"Key benefits brightening hydration soothing deep cleansing protective barrier\"\u003e\n\u003cdiv class=\"wc-grid\"\u003e\n\u003cdiv class=\"wc-card\"\u003e\n\u003cdiv class=\"wc-icon\"\u003e✨\u003c\/div\u003e\n\u003cstrong\u003eBrightening \u0026amp; Even Tone\u003c\/strong\u003e\u003cspan\u003eNiacinamide evens skin tone — improves brightness and transparency — reduces dark spots and dullness — glowing, translucent complexion with consistent use\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-card\"\u003e\n\u003cdiv class=\"wc-icon\"\u003e💧\u003c\/div\u003e\n\u003cstrong\u003eDeep Hydration\u003c\/strong\u003e\u003cspan\u003eGlycerin maintains moisture during cleansing — no tightness after washing — skin feels soft, hydrated, and comfortable — prevents dryness and irritation\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-card\"\u003e\n\u003cdiv class=\"wc-icon\"\u003e🌿\u003c\/div\u003e\n\u003cstrong\u003eSoothing \u0026amp; Calming\u003c\/strong\u003e\u003cspan\u003eAloe Vera Extract reduces irritation — soothes sensitive skin — gentle and non-irritating — suitable for twice-daily use on all skin types\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-card\"\u003e\n\u003cdiv class=\"wc-icon\"\u003e🧴\u003c\/div\u003e\n\u003cstrong\u003eDeep Pore Cleansing\u003c\/strong\u003e\u003cspan\u003eDense foam removes dirt, excess oil, and impurities — pores breathe freely — balances oil and moisture — no stripping or over-drying\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-card\"\u003e\n\u003cdiv class=\"wc-icon\"\u003e🛡️\u003c\/div\u003e\n\u003cstrong\u003eProtective Barrier\u003c\/strong\u003e\u003cspan\u003eForms a protective layer that isolates external pollutants — shields skin from environmental stressors — supports a healthier, more resilient skin barrier\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-card\"\u003e\n\u003cdiv class=\"wc-icon\"\u003e🧖♀️\u003c\/div\u003e\n\u003cstrong\u003eAll Skin Types\u003c\/strong\u003e\u003cspan\u003eGentle, balanced formula — suitable for sensitive, dry, oily, and combination skin — gentle enough for twice-daily use — morning and night\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003eHow to Use\u003c\/span\u003e\n\u003ch2\u003e🧴 6 Simple Steps. Wet. Lather. Massage. Rinse. Bright, Clean Skin Every Time.\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/3952\/0643\/files\/DM_20260827095232_001.png?v=1787815403\" alt=\"\"\u003e\u003c\/p\u003e\n\u003col class=\"wc-steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWet Your Face with Clean Water\u003c\/strong\u003e — Splash your face with clean, lukewarm water to wet the skin thoroughly. Lukewarm water is ideal — hot water can strip the skin’s natural oils and worsen dryness, while cold water may not effectively open pores for deep cleansing. Wet skin allows the cleanser to lather more easily and spread more evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqueeze an Appropriate Amount into Your Palm\u003c\/strong\u003e — Dispense a small amount of the cleansing milk into your palm — approximately the size of a coin is sufficient for most uses. Adjust the amount based on your skin’s needs and the level of cleansing required. A little goes a long way with the dense foam formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Water and Create a Rich, Dense Foam\u003c\/strong\u003e — Add a small amount of water to the cleanser in your palm and rub your hands together to create a rich, creamy foam. The denser the foam, the more gently and effectively it will cleanse — the foam surrounds and lifts impurities without harsh rubbing or friction on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage Gently onto Face in Circular Motions\u003c\/strong\u003e — Apply the foam to your face and massage gently in circular motions for 30–60 seconds. Focus on oily areas (T-zone, nose, chin) and areas with visible pores or congestion. The circular massage motion helps the Niacinamide, Glycerin, and Aloe Vera actives penetrate the skin while the foam lifts impurities from the pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly with Clean Water\u003c\/strong\u003e — Rinse your face thoroughly with clean water until no foam remains. Incomplete rinsing can leave residue on the skin that may clog pores or cause irritation. Splash several times to ensure all foam is removed, paying attention to the hairline, jawline, and around the nose.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePat Dry and Continue Your Skincare Routine\u003c\/strong\u003e — Gently pat your face dry with a clean, soft towel — do not rub, as rubbing can cause irritation and disrupt the skin barrier. Follow immediately with your regular skincare routine — toner, serum, moisturizer, and SPF (in the morning) — while the skin is still slightly damp for optimal absorption of subsequent products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"wc-note-box\"\u003e\n\u003cstrong\u003e💡 Tips for Best Results:\u003c\/strong\u003e \u003cbr\u003e— \u003cstrong\u003eUse twice daily\u003c\/strong\u003e — morning and night — consistent daily use delivers the most visible improvement in skin brightness, tone, and clarity. \u003cbr\u003e— \u003cstrong\u003eAlways follow with SPF in the morning\u003c\/strong\u003e — Niacinamide works to reduce dark spots, but UV exposure can trigger new melanin production — SPF is essential to protect and maximize your brightening results. \u003cbr\u003e— \u003cstrong\u003eBe consistent\u003c\/strong\u003e — brightening actives like Niacinamide require consistent daily use over 4–8 weeks for visible improvement in dark spots and uneven tone. \u003cbr\u003e— \u003cstrong\u003eFollow with a hydrating toner or serum\u003c\/strong\u003e — apply your next skincare step while skin is still slightly damp to lock in moisture and maximize absorption.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003eSpecifications\u003c\/span\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003ctable class=\"wc-table\" style=\"width: 100.012%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 18.372%;\"\u003eFeature\u003c\/th\u003e\n\u003cth style=\"width: 81.614%;\"\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003cstrong\u003eProduct\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003eWhitening and Cleansing Milk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003e100g \/ 3.53 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003eNiacinamide · Glycerin · Aloe Vera Extract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003eBrightens · Evens tone · Hydrates · Soothes · Deep cleanses · Protects barrier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003eDense foam — rich and creamy — gentle and effective\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003cstrong\u003eSkin Types\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003eAll — sensitive, dry, oily, combination — gentle formula\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003cstrong\u003eUse\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003eTwice daily — morning and night — wet, lather, massage, rinse\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 18.372%;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 81.614%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003eFAQ\u003c\/span\u003e\n\u003ch2\u003eCommon Questions, Answered\u003c\/h2\u003e\n\u003cdetails class=\"wc-qa-item\"\u003e\n\u003csummary\u003eHow long before I see brightening results from the Niacinamide?\u003c\/summary\u003e\n\u003cp\u003eNiacinamide works gradually by inhibiting melanin transfer — a biological process that takes time. Most users notice an improvement in skin radiance and overall brightness within 2–4 weeks of consistent twice-daily use. For visible improvement in dark spots and uneven skin tone, consistent use over 4–8 weeks is typically needed. Results improve progressively with continued use. For best results, always follow with SPF 30+ sunscreen in the morning — UV exposure can trigger new melanin production that counteracts the brightening effects of Niacinamide.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"wc-qa-item\"\u003e\n\u003csummary\u003eIs it suitable for sensitive or acne-prone skin?\u003c\/summary\u003e\n\u003cp\u003eYes. The formula includes Aloe Vera Extract — a well-known botanical soothing active — and Glycerin, which maintains moisture and prevents the dryness and irritation that can worsen sensitive or acne-prone skin. The dense foam formula is designed to deep cleanse without stripping — removing excess oil and impurities without disrupting the skin barrier. The non-comedogenic formula will not clog pores. We recommend performing a patch test before first use if you have very reactive skin.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"wc-qa-item\" open=\"\"\u003e\n\u003csummary\u003eCan I use it to remove makeup?\u003c\/summary\u003e\n\u003cp\u003eYes — the dense foam formula effectively removes light to medium makeup, excess oil, and daily impurities. For heavy or waterproof makeup (mascara, eyeliner, long-wear foundation), we recommend using a dedicated makeup remover or micellar water first, then following with the Whitening and Cleansing Milk as your second cleanse. This double-cleansing approach ensures thorough removal of all makeup and impurities while delivering the full brightening and hydrating benefits of the cleanser.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"wc-qa-item\"\u003e\n\u003csummary\u003eWill it dry out my skin?\u003c\/summary\u003e\n\u003cp\u003eNo. The Glycerin in the formula is specifically included to counteract the drying effect of cleansing. Glycerin is a powerful humectant that attracts and binds water molecules to the skin — maintaining the skin’s natural moisture balance during and after cleansing. Most users report that their skin feels soft, hydrated, and comfortable immediately after rinsing — with no tightness or dryness. The formula is suitable for dry and sensitive skin types as well as oily and combination skin.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"wc-qa-item\"\u003e\n\u003csummary\u003eCan I use it morning and night?\u003c\/summary\u003e\n\u003cp\u003eYes — the gentle, balanced formula is designed for twice-daily use. In the morning, use the cleanser to remove overnight sebum, sweat, and any residual skincare products from your evening routine. In the evening, use it to remove the day’s accumulated dirt, oil, pollution, and makeup. Consistent twice-daily use delivers the most visible improvement in skin brightness, tone, and clarity from the Niacinamide — and ensures the skin is thoroughly clean and ready to absorb your subsequent skincare products.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003eCustomer Reviews\u003c\/span\u003e\n\u003ch2\u003eReal Skin. Real Glow. Real Results.\u003c\/h2\u003e\n\u003cdiv class=\"wc-review\"\u003e\n\u003cdiv class=\"wc-stars\"\u003e★★★★★\u003c\/div\u003e\n\u003cdiv class=\"wc-reviewer\"\u003eEmma T. \u003cspan\u003eVerified Purchase · New York, NY\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e“I’ve been using this cleanser for 6 weeks and the difference in my skin tone is genuinely remarkable. My dark spots are visibly lighter and my overall complexion is so much more even and radiant. The foam is so rich and creamy — it feels so luxurious to use. My skin feels so soft and hydrated after rinsing — no tightness at all. The Aloe Vera makes it so gentle — I have sensitive skin and it doesn’t irritate me at all. I use it morning and night and it’s become my favorite step in my routine. Highly recommend.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-review\"\u003e\n\u003cdiv class=\"wc-stars\"\u003e★★★★★\u003c\/div\u003e\n\u003cdiv class=\"wc-reviewer\"\u003eSarah M. \u003cspan\u003eVerified Purchase · London, UK\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e“I have oily, combination skin and have always struggled to find a cleanser that deep cleans without making my skin feel stripped and dry. This one is so different — the dense foam removes all my excess oil and impurities so effectively but my skin feels so balanced and comfortable after rinsing. The Niacinamide is so impressive — after 4 weeks my skin tone is so much more even and the dullness I always had is completely gone. My skin looks so much more glowing and translucent. I’ve already bought my second tube.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-review\"\u003e\n\u003cdiv class=\"wc-stars\"\u003e★★★★★\u003c\/div\u003e\n\u003cdiv class=\"wc-reviewer\"\u003eYuna K. \u003cspan\u003eVerified Purchase · Seoul, South Korea\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e“As someone who is very particular about skincare ingredients, I love that this cleanser uses Niacinamide, Glycerin, and Aloe Vera — three of the most well-researched and effective skincare actives. The formula is so elegant — the foam is so rich and the rinse is so clean. My skin feels so hydrated and comfortable after every wash. After 5 weeks of twice-daily use, my skin tone is so much more even and my complexion looks so much more radiant and translucent. This is now a permanent part of my routine.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wc-section\"\u003e\n\u003cspan class=\"wc-label\"\u003eOur Promise\u003c\/span\u003e\n\u003ch2\u003eShop with Confidence\u003c\/h2\u003e\n\u003cdiv class=\"wc-trust-grid\"\u003e\n\u003cdiv class=\"wc-badge\"\u003e\n\u003cspan class=\"wc-icon\"\u003e✨\u003c\/span\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003eBrightening\u003c\/div\u003e\n\u003cdiv class=\"wc-badge\"\u003e\n\u003cspan class=\"wc-icon\"\u003e💧\u003c\/span\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003eDeep Hydration\u003c\/div\u003e\n\u003cdiv class=\"wc-badge\"\u003e\n\u003cspan class=\"wc-icon\"\u003e🌿\u003c\/span\u003e\u003cstrong\u003eAloe Vera\u003c\/strong\u003eSoothing\u003c\/div\u003e\n\u003cdiv class=\"wc-badge\"\u003e\n\u003cspan class=\"wc-icon\"\u003e📦\u003c\/span\u003e\u003cstrong\u003eFast Shipping\u003c\/strong\u003eTracked \u0026amp; Insured\u003c\/div\u003e\n\u003cdiv class=\"wc-badge\"\u003e\n\u003cspan class=\"wc-icon\"\u003e↩️\u003c\/span\u003e\u003cstrong\u003eEasy Returns\u003c\/strong\u003eHassle-Free Policy\u003c\/div\u003e\n\u003cdiv class=\"wc-badge\"\u003e\n\u003cspan class=\"wc-icon\"\u003e🔒\u003c\/span\u003e\u003cstrong\u003eSecure Checkout\u003c\/strong\u003eSSL Encrypted\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center; font-size: 12px; color: #1a4a3a; margin-top: 18px;\"\u003eQuestions? Contact us anytime — we’re here to help.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"lzy","offers":[{"title":"Default Title","offer_id":48002394488963,"sku":"NC02452608275310-100g","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/3952\/0643\/files\/DM_20260827095224_001.png?v=1787815405","url":"https:\/\/craftivon.com\/es\/products\/whitening-and-cleansing-milk-niacinamide-brightening-facial-cleanser","provider":"Craftivon","version":"1.0","type":"link"}